Read more about Apple iPhone 13 review: The most incremental upgrade ever on Business Standard. The new iPhone is 10 per cent faster than the last one, and the photos are slightly better. So then what’s special about it?
The truth is that smartphones peaked a few years ago. After so many advances, the miniature computers have reached incredible speeds, their screens have become bigger and brighter, and their cameras produce images that make amateur photographers look like wizards. The problem with so much great innovation is that upgrades are now so iterative that it has become difficult to know what to write about them each year. That’s especially the case with Apple’s 13, which may be the most incremental update ever to the The newest is just 10 per cent faster than last year’s models. (For context, in 2015, the iPhone 6S was more than 70 per cent faster than its predecessor, the iPhone 6.) Its flashiest new feature, a higher screen “refresh rate” on the $1,000-plus models, makes motion look smoother when opening apps and scrolling through text — hardly a game changer. Innovations on smartphone cameras also appear to be slowing. executives described the iPhone 13 cameras as “dramatically more powerful” and the iPhone’s “most advanced” ever, largely because they can capture more light and reduce noise. But in my tests, the improvements were marginal. This is all to say the annual phone upgrade, which companies like and Samsung tout with enormous marketing events and ad campaigns to gin up sales for the holiday shopping season, has become a mirage of tech innovation. In reality, the upgrades are now a celebration of capitalism in the form of ruthless incrementalism.
