In 2020, Ikea said it was partnering with Asus to make affordable ROG furniture and accessories aimed at gamers who want to spruce up their place. Earlier…
In context: Ikea isn’t new to the practice of collaborating with other companies to create product lines that cater to a specific crowd—the cross-pollination with Sonos and Teenage Engineering comes to mind. With Asus’ ROG sub-brand, the Swedish company sought to make gamer-oriented furniture and accessories that look good and don’t break the bank. In 2020, Ikea said it was partnering with Asus to make affordable ROG furniture and accessories aimed at gamers who want to spruce up their place. Earlier this year, the two companies launched the new furniture collection in China and Japan and promised it would soon land on the US and UK markets. Next month, that promise becomes a reality.
