Everything you need to know about navigating the holiday shopping season.
If it seems like Black Friday arrives earlier and earlier every year, it’s because it does. No longer is Black Friday limited to the day after Thanksgiving—holiday shopping deals begin as soon as the summer ends and don’t stop until Santa arrives. But searching for the best deals doesn’t have to be an overwhelming, stressful experience. If you’re patient and smart, you can save big on Apple products without needing to wait in the cold or battle people for doorbusters. Black Friday is November 26. Sales will extend through the weekend and into Cyber Monday, which will feature a new set of sales. Most sales will start in November and ramp up as Black Friday approaches.