MadHive manages infrastructure-as-a-service enterprise software and works with broadcasters like Fox, Hearst and Scripps.
Enterprise software platform MadHive revealed on Wednesday that it signed a $100 million deal with tech consultancy SADA and Google Cloud that will help the company expand. MadHive manages infrastructure-as-a-service enterprise software and works with broadcasters like Fox, Hearst, Scripps and TEGNA’s Premion to « rapidly accelerate local OTT reach extension. » MadHive also has a roster of newer clients featuring a number of DTC brands, agencies and cybersecurity companies like McAfee. Through SADA, MadHive will expand its use of Google Cloud and double down on the $50 million investment made last year in Google Cloud. « We’re excited to see the team of experts at SADA expand their work with MadHive, » said Carolee Gearhart, channel chief at Google Cloud. « Google Cloud partners like SADA are creating tremendous value for customers, and through this partnership, SADA will support MadHive’s growth with Google Cloud’s flexible, scalable, and secure infrastructure and services.
