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Halo Infinite’s surprise launch is a rule-breaking power play for Xbox

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With one shocking announcement, Microsoft has completely reversed Halo Infinite’s fate.
For once, a seemingly ridiculous video game rumor turned out to be true: Halo Infinite ’s multiplayer released nearly one month early. Leaks indicated that the surprise could happen, but it still seemed too good to be true. But the fact is that players are enjoying Halo Infinite ’s first season much sooner than anticipated. In an age where video game release dates only get moved back, not forward, the news came as a straight-up shock. Shooter fans were just sitting down with Call of Duty: Vanguard and waiting for Battlefield 2042 ’s full release. Xbox Game Pass subscribers had just begun digging into the recently released Forza Horizon 5. If you had a strict plan for tackling all the games launching this holiday season, go ahead and toss it in the fire. The decision to drop Halo Infinite early isn’t just a sweet “thank you” to fans for their support. It’s the sneakiest power play a video game company has pulled since Sony’s infamous “$299” mic drop at E3 1995. Before the surprise drop, Microsoft was in something of an awkward position. Halo Infinite was set to be its big holiday game, but its planned December 8 release date wasn’t ideal. A December date meant that the game wouldn’t be out in time for Black Friday and Cyber Monday, when many people buy holiday gifts or hunt for discounted games. Battlefield 2042 and Call of Duty: Vanguard would headline sales events, putting those shooters in the spotlight heading into the holidays. Even if Halo Infinite got positive buzz at launch, it would be late to the party. Getting good word of mouth was going to be a challenge, too. December releases also tend to miss the Game of the Year season as many sites publish their lists by the end of November. While Digital Trends planned to hold our GOTY decision until we played Halo, others likely would have left it out of contention and saved it for their 2022 lists.

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