One of Los Angeles’ most iconic sports and entertainment venues is rebranding after two decades.
The Staples Center will go from bearing the name of …
One of Los Angeles’ most iconic sports and entertainment venues is rebranding after two decades. The Staples Center will go from bearing the name of an office supply retail chain to that of a cryptocurrency platform when it becomes the Crypto.com Arena next month. That’s thanks to a new agreement between AEG — which owns and operates the venue — and Singapore-based Crypto.com. They will unveil the arena’s new logo and branding materials when the Los Angeles Lakers host the Brooklyn Nets on Christmas Day, according to the announcement, and all of its external signage will be replaced by June 2022. « This partnership is about the future, » Dan Beckerman, AEG’s president and CEO, said in a statement.
