Content streaming platform Netflix on Tuesday said it is slashing its monthly subscription rates by up to 60 per cent in India, as it looks to woo viewers amid growing competition in the OTT space in the country.
on Tuesday said it is slashing its monthly subscription rates by up to 60 per cent in India, as it looks to woo viewers amid growing competition in the space in the country. Under the new rates that roll out from Tuesday, Netflix’s Mobile will now be available at Rs 149 a month (from Rs 199 earlier), while the Basic plan will be priced at Rs 199 a month, instead of Rs 499. The Standard plan will be charged at Rs 499 per month, while will be available at Rs 649 a month. These plans were earlier charged at Rs 649 and Rs 799, respectively. « We are dropping our prices and it’s across the board, across our plans. This will include all our service – local and global. The biggest drop of 60 per cent is in the Basic plan, because we want the audiences to watch Netflix on a bigger screen or on any device, so that has gone down from Rs 499 to Rs 199, » Netflix Vice President – Content (India) Monika Shergill told PTI.
