The company attempted to modify its terms to stay afloat – for example, by introducing surge pricing, limiting tickets to just three per month and limiting access…
Editor’s take: MoviePass, the mobile ticketing service that allowed subscribers to watch one flick per day at any theater in the US for just $9.95 per month, is making a comeback. The most interesting aspect of the reboot is the use of Web 3 tech and virtual currency, which if done right, could provide the blueprint for other businesses to successfully mimic. The company attempted to modify its terms to stay afloat – for example, by introducing surge pricing, limiting tickets to just three per month and limiting access to first run blockbusters, but the damage was already done.
