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Apple March Event – if peek wasn't a typo, what does it mean?

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We went back to 2006, as well as asking the dictionary, to see what Apple could mean with its choice of words.
With Apple’s March event now confirmed and rumored to feature a new iPhone SE 3, a new iPad Air, and possibly a new M1 Mac, fans are already trying to find clues in the invite that was sent out on Tuesday, March 2. This is nothing new. For years, Apple has sent out invites that have suggested what the events may show off. Last year hinted towards ‘ Hyperspeed ‘, which turned out to be the new M1 Pro and M1 Max MacBook Pro laptops. Going way back to 2012, when invites were sent out for the iPhone 5 event, a shadow of a number 5 was as subtle as a sledgehammer that a new iPhone was on its way. But since the March invite was sent out, many are wondering why Apple chose the word ‘Peek’ instead of ‘Peak’ in the invite when it alluded to ‘Peek performance’. While it’s extremely unlikely that it’s a typo for a company like Apple, the word gives its customers an idea as to what March 8 could entail. The Oxford Dictionary defines ‘Peak’ as: Reach the highest point, either of a specified value or at a specified time. In other words, it’s the absolute highest that something could reach, either in how fast a machine can go, like an M1 chip from Apple, or how a 5G chip could reach new highs for an iPhone SE model, as that’s a line that has yet to see the benefits of 5G.

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