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Netflix backtracks on ad-supported tiers, says it is now "open" to cheaper subscriptions

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During an earnings call yesterday, Netflix co-founder and co-CEO Reed Hastings said it is « quite open to offering even lower prices with advertising, as a consumer choice. »
What just happened? A month after the company confirmed it had no plans to do so, Netflix has said it is looking at offering lower-priced, ad-supported tiers on its service. The news comes in the wake of Netflix’s Q1 financial report that revealed the streamer has lost subscribers for the first time in a decade. During an earnings call yesterday, Netflix co-founder and co-CEO Reed Hastings said it is « quite open to offering even lower prices with advertising, as a consumer choice. » Back in March, following Disney Plus’ announcement that it would be introducing an ad-supported tier later this year, Netflix CFO Spencer Neumann said it wasn’t something in the company’s plans and that it didn’t « make sense » for Netflix to go down the same path many others are taking.

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