Hastings has long been opposed to adding commercials or other promotions to the platform but said Tuesday that it « makes a lot of sense. »
After years of resisting advertisements on its streaming service, Netflix is now « open » to offering lower priced tiers with ads, co-CEO Reed Hastings said Tuesday. Hastings has long been opposed to adding commercials or other promotions to the platform but said during the company’s pre-recorded earnings conference call that it « makes a lot of sense » to offer customers a cheaper option. « Those who have followed Netflix know that I have been against the complexity of advertising and a big fan of the simplicity of subscription, » Hastings added.
