Truth be told, with tickets going on sale today in advance of its June 10 domestic debut, the film doesn’t need to offer up much else.
Just 14 hours after their frankly impressive CinemaCon presentation (fun fact: Michael Wincott has a full-blown supporting role in Jordan Peele’s Nope), Universal has dropped the latest trailer for Jurassic World: Dominion online for all of us to see. Like the first teaser a few months ago, this one is mostly coasting on the status quo established by Jurassic World: Fallen Kingdom (dinos now live among us in the wild) and on the nostalgia factor of having all three core Jurassic Park stars (Sam Neill, Laura Dern and Jeff Goldblum) reprising alongside Chris Pratt and Bryce Dallas Howard. And truth be told, with tickets going on sale today in advance of its June 10 domestic debut, the film doesn’t need to offer up much else. Yes, it’s again a little odd to see a general audience/non-obsessive moviegoer-specific franchise selling itself in a “Don’t spoil a damn thing!” fashion akin to Disney’s Star Wars sequels or the recent MCU movies. As someone who spent years championing the fine art of spoiler-free marketing, I do think we’ve reached a different extreme whereby even telling audiences basic plot and character information is considered a bridge too far. When you have the movie ( Frozen) and/or IP ( Star Wars) that will get them in the door anyway, that’s fine. After all, if you can get audiences into theaters without giving away the game, the word of mouth will be that much better since audiences will have a sense of ownership and self-discovery of the film’s respective plot turns.
