Coming to the US first, AMBER Alerts will now appear on your feed with a photo and detailed description of the missing child.
Instagram is incorporating AMBER Alerts into its app. AMBER Alerts, which is short for American’s Missing: Child Broadcast Emergency Response, were launched 26 years ago as a nationwide system to help find lost and abducted children by sharing alerts on TV, radio, highway signs, and via SMS alerts. You know them as those loud and important notifications that you get on your smartphone whenever a child goes missing. Now that system of alerts is rolling out (opens in new tab) on one of the world’s most popular social media platforms. When an AMBER Alert is activated by the police, a new post will appear in your Instagram feed alerting you to the missing child. The AMBER post will have a photograph of the child, a brief description of where they were last seen, and any other information available that will help locate them.
