Embracer Group has announced that it has acquired the intellectual property rights for The Lord of the Rings Trilogy and The Hobbit as part of deals for six companies. The acquisition of Middle-earth Enterprises and the intellectual property rights of J.R.R. Tolkien’s famed trilogy also contains the film rights, giving them a financial interest in upcoming projects such as the Amazon series The Lord of the Rings: Rings of Power.
Embracer Group AB, one of Europe’s biggest gaming firms, ramped up its acquisition pace after striking deals for six companies including the intellectual property rights for The Lord of the Rings Trilogy and The Hobbit. “Gaming is the best way to monetize IPs in the long term but not necessarily the most efficient way to create new IPs,” Embracer’s chief executive, Lars Wingefors, said in an interview following the group’s second-quarter report.
