Apple’s latest line-up of iPhones will boast better cameras, faster processors, and a.
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CUPERTINO, Calif. Apple’s latest line-up of iPhones will boast better cameras, faster processors, and a longer lasting battery at the same prices as last year’s model, despite the inflationary pressure that has driven up the cost of many other everyday items.
That decision, revealed Wednesday during Apple’s first in-person product event in three years, came as a mild surprise. Many analysts predicted Apple would ask its devout fans to pay as much as 15% more to help offset rising costs for many components.
The hoopla surrounding Apple’s new iPhone 14 models is part of a post-Labor Day ritual the company has staged annually for more than a decade. Wednesday’s event was held on the company’s Cupertino, California, campus at a theater named after company co-founder Steve Jobs.
For several years, Apple’s new iPhones have mostly featured incremental upgrades to cameras and battery life, and this year’s models were no exception, Pricing for the standard iPhone 14 will start at $799; the deluxe iPhone 14 Pro Max will start at $1099.
