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Apple Watch Pro Rumors: Higher-End, Rugged Apple Watch May Launch Soon

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Apple may soon add a new Apple Watch to the mix: the Apple Watch Pro. Reports from Bloomberg and other sources suggest Apple will launch a high-end Apple Watch marketed towards athletes with a larger display, sturdier design and longer battery life. If Apple does plan to release an Apple Watch Pro this year, we’ll likely find out about it at the company’s « Far Out » launch event scheduled for Sept. 7.  
Launching a Pro version of the Apple Watch would be a wise move for Apple. Smartwatches like the Apple Watch are loaded with health and fitness features — some of which are more useful for sports enthusiasts than casual exercisers. An Apple Watch Pro would allow the company to reach those who are willing to pay more for extra durability while still offering more affordable options for people who’ll be satisfied with a more basic experience.
Here’s everything we know so far about what to expect from the Apple Watch Pro ahead of Apple’s event next week.
Among the biggest questions is what this new Apple Watch version will be called. There’s a chance Apple could call it the Apple Watch Pro, since it fits with the naming convention Apple has used for other products like the iPhone, AirPods, the iPad and Mac computers. 
But an early Bloomberg report also said the watch was being called the « Explorer Edition » internally. Since Apple has launched special watches in the past under its Nike and Hermes collections, the Explorer Edition doesn’t seem like a stretch. Bloomberg’s Mark Gurman also speculated that it could be called the « Apple Watch Extreme » or « Apple Watch Max. »
The Apple Watch Pro’s bigger and more durable build is expected to be the biggest way it stands out from the rest of Apple’s lineup, according to Bloomberg. The Pro is expected to have a display that measures almost 2 inches diagonally and will have about 7% more screen area than the Series 7, reports Bloomberg. Ross Young, analyst and CEO of Display Supply Chain Consultants also tweeted that a new Apple Watch with a larger 1.99-inch display is in the works. 
Apple will also outfit this new Pro version with a « strong metal material » rather than aluminum and a « shatter-resistant screen, » according to Bloomberg.

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