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Vogue’s September issue has dropped, New York Fashion Week has ended and fashion month is continuing across the pond – it’s officially wardrobe season.
As models, celebs and influencers strut the runways wearing fashion’s latest, some brands, including Patagonia, are running to fight against climate change, making Earth its « only shareholder. » But others, like fast-fashion retailer Boohoo, are tiptoeing toward sustainability, hoping to lean on celebrity help to convince buyers.
« I invite any experts who have ideas, suggestions … to reach out, » Kardashian wrote on Instagram Tuesday. « I want to help and from my experience so far working with the team I work with at Boohoo, they do too. »
While the eldest Kardashian sister makes an all-call to help Boohoo follow through on their promise for sustainability, many brands are taking action now and have been for some time.
« When you are looking broadly at how you can become more sustainable … you just have to make one choice at a time, » sustainable fashion brand Able’s CEO Barrett Ward says. « You can’t try to pretend that you are doing everything in the world. »
Industry pressure to create innovative fashion collections every season can be counter-productive toward the goal of limiting waste. Fashion houses including Fendi and Kate Spade are reintroducing old handbag collections and making them new again.
Kate Spade’s New York Fashion Week presentation on Sept. 9 included a re-release of Kate Spade’s 1993 Sam bag, one of the first handbags the label released, an ode to its 30th anniversary.
With the ’90s being on trend, the old-but-new again bag is given further 2022 relevance with sustainable upgrades.
« The fact that such a big company is doing this is important because we’re all fighting the supplier to be more innovative, » Lyu says.
Tom Mora, senior vice president and head of design for Kate Spade’s lifestyle categories, says the sustainability of Kate Spade bags also lives in the longevity of the design — perhaps the Sam bag in the bottom of your closet can be on trend again.
