VoxPop Games, a game store for indies, announced a fund to support indie game development. It added Jeronimo Barrera as an adviser.
VoxPop Games, which runs an game store for indies, announced a fund to support indie game development. It also named former Rockstar Games developer Jeronimo Barrera as chairman of its advisory board.
VoxPop hopes to disrupt the gaming market by creating systems for smaller content creators to prop up one another with peer-to-peer marketing and ad monetization.
Barrera brings two decades of experience as vice president of game development at Rockstar Games, where he helped build the company from its inception to an industry powerhouse. Barrera has a successful consulting agency with clients both in the indie and triple-A gaming space.
Charles Yu, cofounder and CEO of VoxPop Games, said in an interview with GamesBeat that it’s great to have advice from an industry legend like Barrera, who worked on everything from Red Dead Redemption to Grand Theft Auto. Barrera said he liked the potential of VoxPop, which is starting as a store but can move on to be so much more.
“What I see VoxPop is doing is an incredibly original idea,” said Barrera,in an interview with GamesBeat. “It’s not just a platform for selling games. It’s a platform for content creators to connect with developers, and basically share profits. They help them sell games at a level where the barrier to entry is very small. Right. At a time when news about getting rich quickly by jumping on this or that and selling tokens is popular, this is a really transparent and very simple idea.”
The VoxPop Games platform also announced the creation of a game fund designed to help spur
indie game development. With the creation of the fund, VoxPop Games hopes to go one step
further and provide direct funding to independently developed games with interesting concepts.
“VoxPop is an idea really born out of my desire to be an independent developer,” said Yu. “I realized how hard it was to get my games made, get them produced, get them out there. And VoxPop is a group of people who love games and know how hard it is to make them. The Vox Pop platform that is live now in beta contains tools that are designed to ease the pain that independent developers face.”
Games made in partnership with the VoxPop fund will be sold exclusively on the VoxPop platform for a time on release together with the games developed in-house in the future. The first game in the fund’s portfolio will be revealed at a later date.
VoxPop Games is a new game distribution and development platform, and it uses a peer-to-peer games
marketplace with a profit-sharing business model.
VoxPop primarily caters to independent developers who may not have the marketing budget to pursue traditional advertising as a model.
“Charles and Marc, along with the entire VoxPop team, have built a very impressive indie games
platform in only a couple years,” said Barrera.
