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Spam messages, infamous for flooding the SMS platforms, have now become a new menace on instant messaging platform WhatsApp. 95 per cent of Indians confirmed receiving spam or promotional messages on WhatsApp, findings of the latest survey conducted by the social media platform LocalCircles revealed.
The survey received over 57,000 responses from citizens located in 373 districts of India. It had 62 per cent of respondents as men, while 38 per cent of respondents were women. 45 per cent of respondents were from tier-1 cities, 32 per cent from tier-2 and 23 per cent from tier-3, -4, and rural areas.
It further showed that one in every two Indians receives four or more promotional messages on WhatsApp every day. 22 per cent, nearly one in every five, confirmed that they receive over 8 such messages.
« 51 per cent of the citizens are receiving 4 or more promotional or spam messages on their WhatsApp despite the provision to report spam or block numbers, » the survey said.
