Apple’s habit of offering gift cards instead of cash rubs me the wrong way, and no, an engraving doesn’t make it worth it.
Cyber Monday is all about saving money right now. Not later, when you’ve saved up again to splurge on holiday gifts. That’s why I’m not a huge fan of Apple’s penchant for offering Apple Gift Cards instead of discounts. More frustrating, still, Apple further muddies the waters by offering free engravings. If you ask me, that’s not worth it, either.
To be clear, Apple’s Cyber Monday Deals gift cards, which range from $50 / £50 to as much as $250 / £250 for a Macbook Pro, are nothing to sneeze at. Even so, friends and family have asked me the same question that’s been nagging at me since Black Friday: « Why not a real discount? »
I explain that Apple is so hell-bent on you buying more Apple products that it likes to stack the odds in its favor by handing you a gift card that can only be used with Apple.
