In the wake of Apple’s alleged threat to remove the app from iOS, Elon Musk met with CEO Tim Cook to evidently mend fences and clear the air over Twitter feud.
After Elon Musk’s Twitter takeover, a few brands suspended their advertisement on Twitter. It was later reported that Elon Musk personally reached out to the CEOs of the companies that paused their ads on Twitter. At the moment, Twitter’s debt is about $13 billion, while the advertising revenue was about $5 billion per year before Elon Musk acquired Twitter. Even with the Twitter Blue monthly subscription, the platform still needs ad revenue to turn around and make a profit, but losing half of its top advertisers doesn’t help the situation.
Apple was the next big brand that reportedly suspended its ads on Twitter, according to Elon Musk.
