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How to build your own email marketing service with phpList

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We show you how to set up phpList on your web hosting so you can manage your email marketing campaigns and newsletters.
Mailing list management software phpList (opens in new tab) is easily one of the most important and influential pieces of software written in PHP. For over 22 years, programmers have been using phpList as a library for sending bulk emails, newsletters, and advertising to their subscribers.
phpList has expanded to support targeted emails, personalized messaging, subscribing and unsubscribing, intelligent email bounce processing, automatic spam complaints processing, and email campaign analysis. 
Commercial phpList hosting is available. However, you can save money and get better control over your email marketing if you install the open-source phpList on your own web hosting (opens in new tab). To help you in this endeavor, we’ve partnered with Hostinger (opens in new tab) to offer a free hosting package to TechRadar readers.
Shared hosting accounts on Hostinger must use an external SMTP email server to send emails. In our example, we used a Google account (opens in new tab) which allowed us to send emails through its servers from phpList. You can skip this step if you use Hostinger’s virtual private server (VPS) plans, as Hostinger automatically includes SMTP email sending on these plans.
Sign up for a Google account or use your existing Gmail account. Once logged in, click on your profile picture, and choose Manage My Google Account. Click on Security and then App passwords.
Click Select app and click Other. Enter phpList and click Generate. Make a copy of the generated password, as it will be used again in step 3.

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