In a Wall Street Journal guest post, Smith wrote that Microsoft faces huge challenges in the gaming industry. He noted that when it comes to console gaming,.
A hot potato: Microsoft President and Vice-Chair Brad Smith says that the FTC suing the company to block its $69 billion acquisition of Activision Blizzard would hurt competition, consumers, and thousands of game developers. He also compared Sony’s objections to the deal to Blockbuster complaining about the rise of Netflix.
In a Wall Street Journal guest post, Smith wrote that Microsoft faces huge challenges in the gaming industry. He noted that when it comes to console gaming, the Xbox sits behind the PlayStation and Nintendo Switch, and that Microsoft has no presence in the mobile game industry, which generated 50% of the overall global gaming revenue, or $92.2 billion, in 2022.
Smith noted that a significant portion of mobile gaming revenue goes to Google and Apple through app-store fees.
