The NFL announced a multiyear agreement for Google to distribute the « Sunday Ticket » package of out-of-market games on YouTube TV and YouTube Primetime Channels.
The NFL announced a multiyear agreement on Thursday for Google to distribute the league’s « Sunday Ticket » package of out-of-market Sunday afternoon games on YouTube TV and YouTube Primetime Channels.
The NFL was seeking $2.5 billion per season for the package, which has been on DirecTV since 1994. The satellite provider has paid $1.5 billion per year on an eight-year contract that expires at the end of this season.
Commissioner Roger Goodell said during an interview with CNBC over the summer that the next move for « Sunday Ticket » would be to a streaming service because that would be the best option for fans.
Goodell reiterated that with Thursday’s announcement.
« For a number of years we have been focused on increased digital distribution of our games and this partnership is yet another example of us looking towards the future and building the next generation of NFL fans, » Goodell said in a statement.
It is the second time in less than two years that the NFL has partnered with a streaming service to air games.
