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Ring brought a new camera to Las Vegas this year for CES 2023, but it isn’t one that you’ll use at your front door, or anywhere else on or inside your home, for that matter. Instead, the Amazon brand’s newest device is a dashcam called the Ring Car Cam, and its dual-facing cameras promise to keep an eye on your car’s interior, as well as on the road.
Available for preorder starting Thursday and expected to ship out in February, the Ring Car Cam will cost $250 at retail, or for $200 during a limited time during the preorder phase. That’s significantly more expensive than a lot of dashcams already on the market, but the built-in connectivity and additional Ring features might justify the expense, particularly for anyone who’s already bought Ring products and is comfortable using the Ring app to monitor their home’s security.
In Ring’s eyes, expanding into automotive security was a natural next step for the brand, and one that lines up with customer demand.
« As we continue to deliver new security solutions, we’re constantly listening to feedback from customers about what they want, » explained Josh Roth, Ring’s chief technology officer.
