If you want some nightmare fuel, we have it. We asked an AI to recreate some of the most iconic Super Bowl ads of all time (to hilarious and horrifying effect).
AI is showing up in every facet of life in 2023, from AI-powered chatbots like ChatGPT to an endless stream of image-generation tools. But I wanted to see what AI’s take would be on something iconic: the best Super Bowl commercials of all time.
The big game, one of the biggest advertising events each year, is mere days away. I pulled prompts from iconic Super Bowl ads and fed them into DreamStudio (an image generation tool powered by Stable Diffusion) and came away with equally hilarious and horrifying results.
Before we get to the nightmare fuel, DreamStudio produced some interesting results for Apple’s iconic “1984” commercial, which unveiled the original Macintosh computer in — you guessed it — 1984.
The Apple logo is intact in a couple of the results, but the AI still struggled to create any real words and couldn’t seem to string together “1984,” either. Also, I don’t know where the car came from; that was something the AI dreamt up all on its own.
I’ll admit, it’s tough getting a single image from Old Spice’s dizzying 2010 ad “The Man Your Man Could Smell Like.” Instead, I fed the AI with a reference image from the commercial of actor Isaiah Mustafa sitting on a horse.
Enticing as “bot soup” sounds, it’s tough to say the AI did a good job even with some clear reference material. It also couldn’t seem to decide what each person should hold or if they should be wearing a shirt. As the old saying goes, “Bhltty Mb a Man.”
Assuming you didn’t think Groundhog Day references were outplayed by 2020, Bill Murray reprised his role for a Super Bowl ad with Jeep. It’s the same story you know — Murray’s trapped in an endless time loop, but this time with an orange Jeep Rubicon to spice up his days.
