Twitch and YouTube content creator QTCinderella organized the second annual Streamer Awards. In an interview with Polygon, she talks about her career and how she has moved on from the deepfake porn scandal.
Dragging streamers out from their respective dens and into the real-life limelight is a somewhat thankless job. Still, content creator and consummate event planner QTCinderella has made a name for herself doing just that.
Last weekend, she put on one of the largest streamer-run events in content creation, The Streamer Awards, in partnership with Twitch. The award show, which hosted over 300 top streamers and garnered over 1.6 million unique viewers, according to a statistic provided to Polygon by Twitch, had its second annual run on Saturday. After the event, QTCinderella sat down with Polygon via video chat to talk about how she created the “Avengers” of content-creation events, and what it was like to plan an award show to celebrate streaming — even after she had to deal with being at the center of a deepfake porn scandal, where her likeness was used in explicit content without her consent.
Ever since she was a child, QTCinderella had always had a love of planning events. “I had an Alice in Wonderland murder-mystery party for my 16th birthday. No one showed up, so it’s surreal to see 300 people show up now. But I really love bringing people together. My mom was the same way,” she said.
She told Polygon she didn’t realize how her interest in events could apply to streaming until she attended another event, ShitCon, organized by friend and streamer Malena. “It was one stream with a group of us and we just played games. That was it. And from that, I realized how you can apply event planning to this industry specifically.” From there, QTCinderella asked her friend if she herself could plan a similar camping event in Los Angeles, which became one of her first main streamer productions, Shitcamp. That event took place in 2021, and from there, she continued to develop Shitcamp and other events, like Christmas Concerts and Master Baker.
“My experience in event planning just went wild. And I found my niche. I found what I care about; I love bringing people together. I love it when people say that my group streams are kind of like the Avengers. Like you finally see Spider-Man and Doctor Strange in the same room and you’re like, Oh my god.”
Since then, she’s been filling an important role in content creation: planning events. While it might be easier to focus on flashy stunts or marathon-long streams to rack up subscribers, the kind of work QTCinderella does is slightly more behind the scenes, but she’s no less indefatigable.
