We unboxed, touched, examined, and shared the yellow iPhone 14 and got a lot of feedback.
I’m a little disappointed that Apple didn’t give a name to the yellow it splashed on its iPhone 14 and iPhone 14 Plus. It’s just yellow, or Yellow iPhone 14. At least the really deep blue got ‘Midnight’ but Apple clearly had no interest in something like « Banana Yellow, » « Sunflower Yellow, » or « Merengue Yellow. »
Look, it’s not just me. After I unboxed the gleaming yellow handset and showed it to coworkers and colleagues, more than one asked about the name. They, too, were sad that Apple didn’t go the Samsung route and name it, say, « Lemon Yellow » like Samsung’s « Bora Purple, » which when translated out of Korean means « Purple Purple. »
The new color variant, which takes the total of iPhone 14 color options to six, was unveiled without fanfare on Tuesday (March 7). It brings a glossy yellow back, a burnished yellow tinted metal band, and new pale yellow wallpaper to the iPhone 14 and iPhone 14 Plus. They go on pre-order on March 10, 2023, and ship on March 14.
Aside from the cheery new finish, there is nothing different about this iPhone 14 (the iPhone 14 Pro and iPhone 14 Pro Max do not get the new hue). there’s the same dual 12MP rear camera system and front-facing, 12MP TrueDepth camera; the same 6.1-inch Super Retina XDR display; and the same last-gen A15 Bionic CPU. It’s just as good an iPhone now as it was when I reviewed it in a different color.My take
When I was in kindergarten, the teacher asked us all our favorite color. In a panic, and because I had not once in my five years considered this question, I blurted out « yellow. » Before long I had yellow shirts, hats, and a yellow placemat with my name on it. The color has stuck with me for decades. Even now, if you were to ask me my favorite color, I’d say, » yellow, » while secretly still having no idea.
Now, as I stare at this lovely and quite cheerful 6.1-inch smartphone, I’m confronted again with the question of color preference.
