Apple’s Reality Pro headset is nearly here, and I’m excited to see what Apple has in store. But I’m also concerned that it could be a huge flop. Here’s why.
Apple is set to launch its Reality Pro headset — its most anticipated new product in years — at the company’s Worldwide Developers Conference (WWDC) on June 5. I’m excited to see what the Cupertino firm unveils on stage, and there are plenty of reasons to hope that the device will revolutionize the industry.
But there are also things I’m deeply worried about with the Reality Pro, and there’s more than a slight chance that it could be an abject failure. Which outcome is more likely? Well, that depends on what Apple reveals to the world at WWDC. Let’s see what could go right — and absolutely wrong — with the Reality Pro.Apple has waited for the right time
When Apple launches a product in a new category, it’s usually a success because the company has put in the time and effort to get it right. Apple is not the type of outfit to throw everything at the wall and see what sticks — no, it takes a much more measured approach to ensure it comes out on top.
For one thing, Apple has extremely deep pockets, and much of its riches can be funneled into extensive product and market research. It is constantly patenting interesting ideas that elevate its devices, and the Reality Pro is certainly no exception here. Plus, there are billions of Apple devices already out there, so the company has a very good idea of what its customers want.
Rather than rushing headlong into a new market without understanding what will work, Apple bides its time, sees how its rivals have failed, then comes out with something that (it hopes) is the best product around. That tried-and-true approach gives me confidence that Apple has done its homework with the Reality Pro and will give us something that blows us all away.
The Reality Pro is certainly different from past attempts at new products, as there are few true high-end, mixed-reality products already on the market. It’s really just the Meta Quest Pro and the Vive XR Elite. The VR industry as a whole, though, is much more developed and has long been in need of a shake-up by a major player like Apple.There will be something for everyone
VR enthusiasts are Apple’s current demographic as a brand. The first wave of adoption has been in the gaming context, with hardcore gamers flocking to options from Meta or Valve. The untapped potential that mixed-reality headsets like the Meta Quest Pro and Lenovo ThinkReality smart glasses — or even newer concepts like the Spacetop — is for a larger work canvas.
