Apple CEO has called the Vision Pro headset ‘great value’ in an interview – and that confirms that it isn’t a consumer device yet.
The Apple Vision Pro’s price announcement may have been met with audible groans at WWDC 2023, but Apple CEO Tim Cook has defended the headset’s $3,499 tag, calling it « great value » in a new interview.
In a revealing chat at Apple Park, Good Morning America asked Cook if the Vision Pro is something that « the average person will be able to afford ». Cook replied: « I don’t know. I think people will make different choices depending upon their current financial situation and so forth, » he said.
But Cook also explained why $3,499 (around £2,810 / AU$5,230) is actually a reasonable ask. « The engineering and depth of engineering in it is mind blowing, » he added. « You’ve got more than a 4K experience in each eye. Of course, it doesn’t come for free. It costs something to do that. But I think it’s a great value. »
There are certainly good reasons why the Apple Vision Pro commands such a high price tag. It’s jam-packed with 12 cameras, five sensors and six microphones. The headset is also powered by two chips; the M2 (found inside pricey laptops like the Apple MacBook Pro 13-inch) and a new one called the R1.
Our hands-on Apple Vision Pro review also found those displays mentioned by Cook to be the best we’ve seen in a mixed-reality headset.
