According to a report by ET, Micromax, Karbonn and Lava combine to presently account for less than 1 percent market share.
Indian smartphone brands are reportedly readying a flurry of launches
Micromax and Karbonn are seemingly looking to launch sub-5k smartphones
Lava has already launched two 5G smartphones earlier this year
Homegrown smartphone brands Karbonn, Lava and Micromax, are reportedly set to re-enter the Indian domestic smartphone market with a flurry of new devices. Karbonn and Micromax are likely to launch smartphones priced at under Rs 5,000, Lava will also look to target the sub-Rs 10,000 5G smartphone market with new devices.
According to a report by The Economic Times, these brands want to take over the entry-level price segment as they feel customers these days don’t have much of a choice. The renewed interest comes as China-headquartered OEMs, which account for more than half of the Indian smartphone market right now, look away from the affordable price range to sell more expensive devices — for a variety of reasons. Chinese OEMs have nearly vacated the sub-Rs 8,000 segment.
As per the report, Karbonn is looking to launch a phone at Rs 4,999, while Micromax could enter the market with a device priced at Rs 5,999.
