As Apple announced its mixed reality headset after many rumors and reports, the Vision Pro device has garnered quite the response regarding its MSRP.
Apple is charging a handsome $3,499 for its Vision Pro mixed reality headset. No sooner than the headset’s price was announced at WWDC 2023, an online meme test erupted; mocking the sky high price, which is over three times compared to Meta’s own Quest Pro headset. However, it appears that journalists and analysts in attendance at the Apple campus were also in for a surprise, and it was all captured on camera, too.
In videos shared on TikTok and Twitter, audience members watching the presentation live audibly gasped in awe and disappointment, and some even broke into laughter as soon as the price was revealed. Now, the Vision Pro is not the most expensive gear that Apple has to offer. The updated Mac Pro, which was also announced at the same event, starts at $7,000.
Audience laughs at apples new vision pro at $3500 ???? pic.twitter.com/4NrmaakeG3
Drew Oden (@DrewOden) June 5, 2023
In Vision Pro’s case, it’s not just the comparative price aspect that elicited such an interesting response from the live audience, but also the fact that it’s a first-gen product pandering to a segment that is yet to go mainstream.
