“They made more TV series than they had ever made before” – yes, we noticed!
Marvel movies are big business, but Disney is putting on the brakes when it comes to MCU movies and TV shows. The news comes off the back of an interview that Disney CEO Bob Iger did with CNBC, where he admitted that there had been some recent disappointments, and that sheer volume of Marvel movies and shows had become a problem.
During their opening weekends at the box office, Ant-Man and the Wasp: Quantumania and Guardians of the Galaxy: Vol 3 grossed $106m and $118m respectively. Although data from CNBC shows that projections had estimated these would reach $110m and $120m instead.
While Iger says that Disney would have liked for these blockbusters to perform better, he thinks it’s reflective of the added pressure that the studio was under to grow its streaming content offering on Disney Plus. Iger singled out Marvel as a great example of a part of the business that buckled under the extra pressure.
The studio did not have a large TV offering before its recent push into streaming.
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USA — IT Even Disney's CEO admits that Marvel "diluted" our interest with too much...