Apple now holds the MLS Season Pass record for the top three most-watched matches, almost certainly due to Major League Soccer’s acquisition of Argentine soccer superstar Lionel Messi.
Apple now holds the MLS Season Pass record for the top three most-watched matches, almost certainly due to Major League Soccer’s acquisition of Argentine soccer superstar Lionel Messi.
On Thursday, Apple announced that it had set a new record for MLS Season Pass viewership for the week of July 19 through July 26.
« [Apple had] the 3 most-watched matches ever on MLS Season Pass, with viewers in almost 100 countries and regions around the world, » Apple’s Tom Neumayr said.
