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Musk hints Twitter's bird branding could be replaced

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Twitter owner Elon Musk hinted late Saturday night that he may ditch the social media network’s blue cartoon bird branding—and soon—for an edgier logo based on an « everything app » he has long alluded to called only X.
Twitter owner Elon Musk hinted late Saturday night that he may ditch the social media network’s blue cartoon bird branding—and soon—for an edgier logo based on an « everything app » he has long alluded to called only X.

« Soon we shall bid adieu to the twitter brand and, gradually, all the birds, » he tweeted around midnight, implying an end to the imagery from where the very word « tweet » stems.
« Like this but X, » the billionaire SpaceX boss said, above a picture of the Twitter bird over a black and white marbled background.
« To embody the imperfections in us all that make us unique, » he replied to the post.
Twitter, founded in 2006 and whose name is a play on the sound of birds chattering, has used avian branding since its early days, when the company bought a stock symbol of a light blue bird for $15, according to the design website Creative Bloq.

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