Netflix wants to run episodic ad campaigns to boost viewer engagement according to several ad bosses. Episodic ads could work well on Netflix as the platform could track the ads viewers have seen.
Netflix is looking to run episodic ad campaigns to boost viewer engagement, according to advertising executives speaking to the Financial Times. As Netflix has the ability to track what you’ve watched, advertisers could make a 15-episode ad campaign where a new episode is played the further you advance through a TV series you’re watching.
By keeping adverts different, episodic ads could help to capture the viewer’s attention better than an ad they’ve already seen ten times before.
The ad format could work especially well in the case of brands viewers actually care about – perhaps something on the level of Apple’s Get a Mac ad campaign.
