An estimated 8.5 million people went to the movies this Sunday on National Cinema Day, a 5% increase in attendance from last year’s inaugural event.
An estimated 8.5 million people went to the movies this Sunday on National Cinema Day, a 5% increase in attendance from last year’s inaugural event.
On National Cinema Day, hosted by the Cinema Foundation, all showtimes in every format (including Imax and Dolby) were $4 at participating theaters.
Even with heavily discounted tickets, the box office saw a 16% increase over the previous Sunday, Aug. 20. Moviegoers aged 18-24 and 25-34 each made up 22% of the National Cinema Day audience, according to Comscore, while patrons aged 13-17 accounted for 16% of ticket buyers. Women turned out in slightly higher numbers than men, making up 52% of the audience.
