Apple reveals during a conference call yesterday that most iPhones are purchased using some sort of program.
After Apple released its fiscal third-quarter earnings report yesterday (the same earnings report that caused the stock to drop over $9 a share today), Apple executives spoke with the media and investors during a conference call. Sometimes a major market-moving piece of information is revealed during the call. Yesterday’s call included some news that was more interesting than earth-shattering.First, Apple noted that regardless of where the purchase is being made, most iPhone sales are made through some type of program. According to Apple CFO Luca Maestri, « The majority of iPhones, at this point, are sold using some kind of a program, trade-ins, installments, some kind of financing. And that percentage, which again, it’s well over 50%, is very similar across developed and emerging markets.
