Who was RazerCon even for?
Razer introduced tons of new devices and refreshes during its RazerCon 2023 presentation. While most of what the manufacturer revealed was technically impressive, a massive issue began to rear its ugly head as the presentation barreled on. And that was the obscenely high prices of its hardware.
From a $249 gaming keyboard that Razer had the audacity to tack on “only” before the price, to several name-brand collaborations that skyrocketed prices on hardware and accessories into the thousands, other overpriced accessories, and even a clothing line that most cash-strapped gamers couldn’t even hope to afford.
Even though Razer is a luxury brand when it comes to gaming laptops, accessories, and devices, RazerCon felt completely and entirely out of touch with its audience. But what exactly went wrong here, how, and why? I’ll break down what Razer did to alienate its audience instead of giving us the best laptops, the best gaming keyboards, and the best PC gaming headsets that we would normally expect.What did Razer introduce?
Razer introduced a lot of products during its admittedly short presentation. A Razer Blade 16 x Automobili Lamborghini Edition gaming laptop for a whopping $4,999, which is far beyond most tricked-out gaming PCs. There’s a new Razer Huntsman V3 Pro gaming keyboard priced at $249 with a TKL version for 219.99 and a Mini for $179.99, which is about $50 more than the V2 version.
Two gaming chairs under the Fujin line, the Razer Fujin and Fujin Pro for $649 and $1,049, respectively, and the headrest for both is $129 on its own. Another name-brand collaboration between Razer and Dolce&Gabbana for gaming chairs and a headset – the Barracuda, Enki, and Enki Pro – inflate the price of already expensive accessories even more.
