Sky-high expectations abound for businesses using AI
It’s no secret that artists have a tortuous relationship with AI art generators. The text-to-image technology has been decried as not real art, and by some as literal data theft, leading to copyright lawsuits and uproar across the creative community.
The debate around the controversial technology has become so severe that some AI artists, in collaboration with the non-profit organization Creative Commons, are now petitioning the US Congress for greater influence in the AI regulatory sphere in a bid to detoxify the discussion.
But does that distrust, even animosity, bear out beyond the creative community? Not according to Adobe, who recently surveyed over 2,000 consumers and 498 customer experience and marketing professionals in the UK to get their view. ‘Miracle’ technology for businesses?
It will come as no surprise to learn that it’s Gen Z and Millennials who are most impressed with advances in generative AI. 52% said the technology is having a positive impact on their lives. A further 7% hailed it as a ‘miracle’ technology.
However, that positivity will have wide-ranging consequences for businesses.
Justifiably, where the best graphic design software and photos have built-in AI tools, 56% said it would help them be more creative in their own work. And they have similar expectations from brands.
