A media report claimed WhatsApp is working to bring ads to its instant messaging app for the first time. However, the claims were soon disputed by WhatsApp’s head in a response made on X.
WhatsApp head Will Cathcart took to his X account (formerly Twitter) and disputed a media report claiming the Meta-owned company is exploring possibilities of displaying advertisements on its instant messaging app.
Financial Times reported that some teams at Meta are discussing whether to show ads along with contacts in the list of conversations on the chat page. The interface could appear similar to how ads show up on Messenger.
As per the report, no final decisions have been made and the concept has been debated at a higher level as there are concerns it could « alienate users.
