Martin Scorsese’s « Killers of the Flower Moon » takes No. 2 with $23 million opening
AMC/Variance’s “Taylor Swift: The Eras Tour” won’t have a particularly strong second weekend hold at the box office compared to other top films this year, but is still projected to make decent $34 million this weekend after earning $10.4 million this past Friday.
Such a result would represent a 63% drop from the film’s $92.8 million opening weekend. The closest comparison to another top No. 1 film this year would be “John Wick: Chapter 4,” which dropped 61.6% from its $73.8 million opening this past spring.
Of course, any comparison to a traditional tentpole film would be inexact. While tentpole films try to appeal across demographics, Taylor Swift’s concert film appeals to a fanbase that heavily skews towards a specific audience subset — female audiences under 35 — that faithfully turns out in droves.
The same could be said of any concert film, though Swift has by far the largest box office potential in the genre as “Eras Tour” will nearly double the previous concert film record with $132 million by the end of this weekend.
