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Samsung joins the AI race with Samsung Gauss – and the Galaxy S24 could benefit

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Samsung’s new AI model could debut on the Galaxy S24
The age of consumer-focused AI is officially upon us. After Honor last month announced that its upcoming Magic 6 smartphone will use an on-device large language model (LLM) to “usher in a new era of generative AI,” Samsung has now revealed plans for its own take on ChatGPT-style virtual assistance: Samsung Gauss.
At the company’s July Unpacked Event, Samsung executive Junho Park told us that Samsung was « deeply developing » ways of integrating generative AI into the best Samsung phones, and Samsung Gauss – which, according to a Korea Times report, will make its debut in the upcoming Samsung Galaxy S24 – is the product of that development.
Per Samsung’s own description, Samsung Gauss is an on-device LLM made up of three parts: Samsung Gauss Language, Samsung Gauss Code and Samsung Gauss Image. The model is named after legendary mathematician Carl Friedrich Gauss, and is intended to reflect Samsung’s overall vision: “to draw from all the phenomena and knowledge in the world in order to harness the power of AI to improve the lives of consumers everywhere.

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