The pop music sensation is extending her brand beyond music to movies and fun experiences.
Taylor Swift is killing it. The pop music sensation is extending her brand beyond music to movies and fun experiences. Retailers call this funflation, and they worry consumers will curtail spending on the stuff they sell.
Investors should avoid electronics retailers like Best Buy
BBY (BBY).
Taylor Swift transcends boundaries in ways few artists have been capable. Her concerts routinely sell out in minutes. Her fans, who call themselves Swifties, often pay up to $1,000 per ticket for live shows, and then stream themselves endlessly on TikTok wearing elaborate costumes and officially licensed Swiftie gear.
Swift’s Eras Tour started in March in Glendale, Arizona. Forbes notes that ticket and merchandising sales from the 53-stop tour should bring in a well over $1 billion in revenues, a record.
“Taylor Swift: The Eras Tour” was filmed in August during four sold-out nights at SoFi Stadium in Inglewood, California. AMC Theatres (AMC) announced in August that advance ticket sales for the movie reached $26 million.
