Dynamic design is one of the hottest design trends in logos and branding.
Zaheer Dodhia, CEO of LogoDesign.net, is a serial entrepreneur, heading projects like ZillionDesigns, PCStore, HumminbirdInternational.net.
What’s in a logo? Put simply, it’s a graphic design branded to identify a company. But these days, there’s often more to a logo than meets the eye. Dynamic design is one of the hottest design trends in logos and branding.
And by “dynamic design,” I don’t just mean “hey, that’s a great design!” Great design is always the goal, but dynamic design incorporates far more.
But why is dynamic logo design on the rise? And how is augmented reality (AR) involved?The Rise Of Augmented Reality
A significant motivation behind the development of dynamic design is the popularity of AR/VR. No longer simply the arena of headset-wearing techies, AR examples are all around us. If you’ve ever used a Snapchat filter, or utilized Ikea’s portal to see whether the Ektorp or Karlstad will fit better in your living room, or found yourself sucked into a robust session of Pokemon Go, you’ve had an up-close and personal brush with AR.
And you’re by no means alone. In 2020, there were more than 83 million AR users in the United States alone. Based on growth trends, mobile AR access is projected to hit 1.73 billion worldwide by next year. And while there are more AR uses in the entertainment, healthcare and industrial sectors, it’s also a heavy hitter in the world of general consumerism. More than 60 percent of consumers prefer to buy from AR-enabled or AR-featuring sites while « 47 percent say they feel more connected to products. »
Since AR is impacting all types of businesses across the board, it’s vital to make sure that your brand’s chief identifier—your logo—stays ahead of the curve.
Whether you call it dynamic, reactive or adaptable design, there’s one thing for certain: if your brand is operating in the AR space, it’s worth developing a logo that provides more than just static identification.
