Apple wants developers to call them ‘spatial computing’ apps.
Don’t expect Apple to call the Vision Pro a virtual reality headset or an augmented reality product. It looks like the company wants everyone to ditch the mainstream terminology when describing its own technology.
On Monday, Apple published the requirements for how developers can submit apps for the headset, which is slated to launch on Feb. 2, and it’s telling software makers to drop the VR/AR wording for its own marketing term.
“Refer to your app as a spatial computing app. Don’t describe your app experience as augmented reality (AR), virtual reality (VR), extended reality (XR), or mixed reality (MR),” the company wrote in the guidelines, which 9to5Mac first noticed.
