Ubisoft has updated its subscription model, and said consumers need to be « comfortable with not owning [their] game ». U…
Ubisoft has updated its subscription model, and said consumers need to be « comfortable with not owning [their] game ».
Ubisoft+ will now feature two revised tiers. Ubisoft+ Premium (£14.99/$17.99 per month) will include all new releases and – in some cases – early access to games alongside premium editions, monthly rewards and more. Ubisoft+ Classics on PC, meanwhile, is a brand new curated selection of popular back-catalogue and live games (£6.99/$7.99 per month).
Director of subscription Philippe Tremblay told GamesIndustry.biz there is « tremendous opportunity for growth » for subscription models, but the mindset of consumers needs to change.
« One of the things we saw is that gamers are used to, a little bit like DVD, having and owning their games. That’s the consumer shift that needs to happen, » he said.
« They got comfortable not owning their CD collection or DVD collection. That’s a transformation that’s been a bit slower to happen [in games]. As gamers grow comfortable in that aspect… you don’t lose your progress. If you resume your game at another time, your progress file is still there.
