Auracast has the potential to upgrade your listening experience entirely.
When Bluetooth started getting recognition, there was much confusion about what it was, how it worked, and why people needed it, and now it’s found on nearly every device. We are at the same inflection point with Bluetooth’s latest technology, Auracast, which has the potential to significantly upgrade your listening experiences.
At CES, I had the opportunity to demo Auracast hands-on, which helped contextualize the value of a technology that can otherwise be challenging to grasp if you’re just reading about a product release. Now, I want to share those insights with you.
Auracast, first announced in 2022, is a new way to broadcast audio, which allows any audio transmitter, such as your smartphones, laptops, and televisions, to connect to an unlimited amount of receivers, such as earbuds, speakers, and more.
If it still sounds confusing, it did to me, too, until I saw real-world examples. Essentially, Auracast will let you tap into sounds that you otherwise wouldn’t be able to, such as a muted TV in a public place or the music your friends are listening to on their own devices.
