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YouTube escalates battle against ad blockers, rolls out site slowdown to more users

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It was back in November that YouTube’s previous ad-blocking methods moved from the experimental stage to a full-blown global effort to stop users from avoiding its slew.
A hot potato: YouTube’s ongoing war against those who use adblockers has moved up a level. The company is now rolling out a punishment to more people that causes the entire site to slow when it detects ad-blocking software is being used, causing a « suboptimal viewing » experience.
It was back in November that YouTube’s previous ad-blocking methods moved from the experimental stage to a full-blown global effort to stop users from avoiding its slew of ads – or make them sign up to YouTube Premium.
YouTube’s initial efforts involved warning people via popups that using ad blockers violated its terms of service, forcing them to disable the software or go Premium to continue.

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