The tech giant, the home for the NFL’s Thursday Night Football package, gets its first taste of the NFL’s post-season.
Amazon is getting its turn to exclusively stream an NFL playoff game.
The tech giant will carry a wild-card game during the 2024-25 season, according to people familiar with the plan who were not authorized to comment. The game provides an opportunity for Amazon to bring a massive audience to its Prime video platform.
The NFL declined to comment on the move. An Amazon representative did not respond to a request for comment.
NBC carried a wild-card game on its Peacock service on Jan. 13, delivering what it called the largest live streaming audience in history with an average audience of 23 million viewers.
